MDF-funded campaign catalog · white-label partner portal · TechResources fulfillment · July 2026
AT&T Partner MDF — Campaigns in a Box
TechResources delivers a white-label partner portal where VARs and MSPs pick MDF-funded campaigns and receive full fulfillment from the TechResources demand generation factory.
Programs are replicable across OEM partners — AT&T today, with equivalent campaign shells for Dell, IBM, and HP Inc.
| Campaign | Investment | Bundle |
|---|---|---|
| Cloud Migration Webinar Pack | $38K · Webinar as a Service | Webinar, 400 EQLs, Tele follow-up |
| 5G Edge ABM Sprint | $55K MDF · Multi-product mix | Tele-BANT, SIL, ABM list |
| MSP Enablement EDM Series | $45K · MQL program | EDM, Tele, Content |
| Public Sector Demand Gen | $100K MDF | Tele-BANT, SIL, Appointments |
| MDF tier | Plays | Rate card |
|---|---|---|
| $10K–$25K | MQL CS · EDM series · Tele sprint · Content syndication | MQL CS $40 · MQL+1CQ $45 |
| $25K–$50K | HQL · Digital BANT · SDR appointments | HQL $55 · Digital BANT $110 |
| $50K–$100K | Tele-BANT · SIL · Multi-touch ABM | Tele-BANT $175 · SIL $325 |
| $100K+ | Full funnel · WaaS · Executive briefing · VAR enablement | Appointments $1,350 · WaaS $38K |
ACTIVATION FLOW
FULFILLMENT